How Do Streamers Make Money?
Thanks to superfans and popular streaming services like Twitch, streamers can actually make a living off of playing video games (everyone’s dream job, right?) It’s not quite as simple as “just playing games” – most of these streamers go for 8 hours or more at a time, and are constantly challenging themselves to engage their audiences in new ways.
But when streamers get it right, they’re not just making pocket change. Some casters earn millions of dollars each year from gaming. How does this happen?
Here’s the top 5 ways that streamers make money.
#1 Twitch Subscribers
For practically all popular Twitch streamers, subscriptions are one of the most popular ways to earn money. Subscriptions are a way for fans to support their favorite streamers.
By paying a monthly fee, subscribers are given multiple premium perks, such as the ability to use special emotes in a chatroom.
Popular streamers generally get 60-70% of the money made from the subscription costs, meaning top streamers can easily make at least $100,000 a year just from subscriptions.
Streamers can also make large amounts of money from paid sponsorships. Oftentimes, popular streamers are sponsored by companies to promote their products or services during their streams.
While the exact prices of sponsorship deals are kept pretty secret, it is known that companies spare no expense in these deals. Although each streamer will vary, it’s safe to say that most sponsorships are at least a few thousand dollars.
So, with just a couple good sponsorship deals, a streamer could easily make $10,000 a month.
Donations (or tips/bits) are another common way for streamers to make money. Donations are exactly what you think; people or companies donating money to a favored streamer.
Like sponsorship deals, donation revenue is usually also kept a secret. However, some streamers will share their monthly donation statistics with their communities.
Based on these sources and other additional information, it is estimated that popular streamers can receive anywhere from $1,000 – $5,000 a day from donations. So, if a big streamer was to stream 5 days a week, that’s anywhere from $5,000 to $25,000 minimum made in a month from donations alone.
YouTube has always been a way for popular influencers to make money. This is no exception for the gaming industry.
Many popular streamers upload either their entire stream, or simply highlights from a stream, to their YouTube channel. These videos can easily pull over 100,000 views each day, which can bring in a couple thousand dollars each month.
These days, most serious streamers also have custom merchandise to sell their branding to fans, such as shirts, hats, and much more. Depending on how much merch is sold in a month, this can bring in a lot of extra money each month.
A good example of a streamer who makes a good amount of money from his merch alone is Shroud, who has created clothing that his fans love.
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