Working with Developers as a Streamer – The Do’s and Don’ts

This week’s topic is about the Do’s and Don’ts of Working with Developers as a Streamer. All points originate from our podcast, the Stream Key Podcast (Episode 2).

Working With Developers on Twitch

DO: Be Ambitious

One of the biggest tips I think broadcasters should know, is that you don’t have to be scared about contacting developers to ask about partnership opportunities. The worst that can happen is they say no!

If you’re smart about your pitch, and have reasonable expectations, then feel free to reach out to your dream organizations. You never know what could happen!


 DON’T: Be Desperate

While you should feel confident enough to reach out to developers, you need to be careful how you word your pitch. You don’t want to come off as someone who is desperate for the opportunity.

Make a convincing case for yourself, but keep it concise. The worst thing you can do is make it seem like you don’t deserve the opportunity, because if you believe that, so will the developer. 


 DO: Your Research

When making your pitch, make sure you show the developer that you know their game or product.

It’s extremely easy to tell the difference between someone who is really passionate about your product, versus someone who is just looking for freebies.


 DO: Make it Easy

Another important point to remember when looking to be working with developers and other organizations, is to make it easy for them to see what you’re about.

Be sure to include links to all the social sites you want to be considered, and also be sure that the email you are sending from is attached to those sites. The less work that the developer has to do to find out what you do, the better.


 DON’T: Be Selfish

Perhaps the most important part of your pitch is to consider what you can offer the developer.

Many streamers get caught up in how a beta key or a free product could help them add status to their streams, but don’t stop to consider what they can give in return to the developers. If you don’t prove to the developer that they can get some sort of return on investment, they won’t want to work with you. It’s as simple as that.


 DO: Think Long-Term

Our last tip for broadcasters is to think beyond the near future in developer relationships.

So, you just landed your first developer partnership – great! Don’t let it stop there.

Continue to develop that relationship over time, and be sure to constantly think about ways in which you can help that developer in the future.


Still not ready to pitch to game developers? Check out our podcast episode on Developer Relationships, featuring game developer Funcom.


This article written by TRU GreenChord

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